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Beauty Is Pain? No more! The Beauty Game Has Changed

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I'm sure I'm not the only one who grew up with the saying ‘beauty is pain’. We heard it in hair salons, when the braider would split that last tiny section into 4, or when getting a relaxer and our scalp would burn and we had to wait those extra five minutes before finally getting our hair washed!

Who remembers the painful detangling sessions, sitting in between your mummies, aunties, or big sisters' legs and the comb wouldn’t move an inch but they kept trying anyway? Yes, back then beauty really was pain and in order to achieve a certain look, many women were ready to go through uncomfortable or downright painful experiences.

However, somewhere down the line, we all said: ‘enough!’ We realized and decided that beauty did not at all have to mean pain.

In the last decade, things have slowly but certainly shifted with many women refusing to go through unnecessary and sometimes even dangerous procedures just to look a certain way.

Increased awareness of ingredients and substances has forced the beauty industry and hair care brands to be more responsible. They have to be more transparent with the products they put on the market.

Labels are now being looked at with scrutiny, as they rightly should be.

A fancy ad campaign is not enough anymore. Consumers want to know what goes into the products they are buying. The game has changed and we are finally making progress.

How we started to change 'beauty is pain'

Root2Tip started in a kitchen because no other brand was able to cater to the scalp issues that my family and I were facing.

We had to create something that was not available at the time.

Our aim is to not leave any issue unanswered and to bring solutions to every hair and scalp problem.

We are working endlessly to improve our approach to hair care and to take your matters personally.

Our kitchen is much bigger now. So, we can tackle even bigger problems. However, our heart is still in the same place as where it was when we first started.

We want to bring awareness and be transparent at the same time on what we use and why we use it.

Catering to all hair textures and issues is our goal and we work endlessly to achieve it. Making haircare more convenient for you and giving you products that you can trust is part of our mission.


If you experience scalp issues such as dandruff, dry or itchy scalp, try our Hair oils for relief:

If you are transitioning or trying to implement a healthy routine to grow your hair, try our Just Grow it Hair Kit.

If you take care of your little one's hair and want products that will help you detangle without tears and style with ease, try one of our Hair Kits designed specifically for children’s hair:

There is a solution to every hair problem. At Root2Tip, we do not want you to ever feel like you are alone with a hair or scalp issue.

We're constantly working on new and improved products. We want to bring you solutions to forever change the expression ‘beauty is pain’, as this really doesn't have to be the case anymore!

Here's a pain-free hair kids detangling tutorial for you:
Big Love,
R2T founder signature

Lovelyn Appiah


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★ Reviews

What our customers say!

273 reviews
Original Honey Rain Juice Detangler
Kimberley (Harlesden, GB)
This is essential for your hair care!

I usually wait to see the overall results before submitting a review. After using this product for over a year and previously trying other brands, I can say that it is the best by far. It detangles and provides moisture to my hair. I have seen the growth and retention since it was recommended. Certainly a must have!


No grease !! I tried the Quench Anti Breakage Cream my hair is super hydrated and soft. Definitely will buy again as this moisturises my hair superbly. Lovely product.

Simply the best!!!!

It's not very often that I'm impressed by someone. I saw Sal online talking about her hair products. Her passion for all things hair coupled with her inspiration from our Creator further impressed me. I tried the Grow It Long Scalp Serum and the Super Growth Root Energiser [which I've only used once]. I actually cannot believe the transformation my hair has achieved! I had lots and lots of hair loss and bald patches and the combination of these products has improved my hair so much, I'm shocked at the results!!! I have posted pictures here so you can see the results for yourself. The first [CURRENT] picture was taken on the 10th June 2021 and a second [BEFORE] picture was taken the 20th May 2021 , both on the same side of my head. Sal you are such an inspirational person with a beautiful spirit. I thank you for all you have done to improve our hair and all you continue to do for the Black Family.

The Back2School Afro-curly kids Moisture Kit
Bianca Collins (Bristol, GB)
Works wonders

I brought this for my 2 year old who has quite thick coily hair. The honey rain detangles his hair so quickly I can literally run my fingers through it. The heaven milk, is nice Silky and moisturising the sun light cream is great on the ends of his hair to lock everything in

TRIPLE M Miracle Moisture Milk
Bianca Collins (Bristol, GB)
Ever so moisturising

Absolutely love this! I brought this for my daughter but decided to use some in my hair the other day and I couldn’t believe how moisturising it was and the moisture last for a few days, my hair is usually quite dry. Will definitely purchase again