{"title":"4C Hair Products","description":"\u003cp\u003eThe UK's most trusted natural hair care products for 4C hair. Root2Tip's entire range is formulated to work with the unique needs of 4C hair — the tightest curl pattern that needs the most moisture, the most slip and the most consistent care.\u003c\/p\u003e\u003cp\u003e4C hair is beautiful, versatile and strong — but it requires products that truly penetrate the hair shaft rather than sitting on the surface. Every Root2Tip formula is 98–100% plant-derived, free from sulphates, parabens and mineral oils, and handmade in London by cosmetic scientist Salem.\u003c\/p\u003e\u003cp\u003eWhether you're managing shrinkage, retaining length, fighting dryness or building a wash-day routine from scratch — you'll find the right products here. Trusted by over 10,000 UK families for over ten years.\u003c\/p\u003e","products":[{"product_id":"stimulate-and-cleanse-sls-free-hair-shampoo","title":"Stimulate \u0026 Cleanse SLS-Free Shampoo for Afro \u0026 Curly Hair","description":"\u003cp\u003eSLS-free stimulating shampoo formulated for afro and curly hair. Gently cleanses the scalp and hair without stripping natural moisture or disrupting your scalp's pH balance. Active botanical ingredients stimulate circulation and create the optimal environment for healthy hair growth. Compatible with the curly girl method. Suitable for all afro, curly, coily and natural hair types. 100% vegan. 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Handmade in London.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Problem\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eHair that loses moisture fast, extremely DRY — moisture resistant hair, coarse hair, frizzy hair, thick hair.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Solution\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eTextured hair needs to be cocooned in moisture to survive the elements. Our butter provides nourishing moisture and protection for very dry hair — hydration is locked in for days!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmoothes\u003c\/li\u003e\n\u003cli\u003eSoftens\u003c\/li\u003e\n\u003cli\u003eDefines Texture\u003c\/li\u003e\n\u003cli\u003eSeals + Locks Moisture\u003c\/li\u003e\n\u003cli\u003eHydrates + Nourishes\u003c\/li\u003e\n\u003cli\u003eAdds Shine\u003c\/li\u003e\n\u003cli\u003eLocks in Moisture for Braiding\u003c\/li\u003e\n\u003cli\u003eJuicy Twists + Twist Outs\u003c\/li\u003e\n\u003cli\u003eHolds Curls\u003c\/li\u003e\n\u003cli\u003ePrevents Breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eFor Styling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor afro and mixed hair types, it creates beautiful twists, twist-outs, twurls, braids, and more. This amazing butter smooths even the frizziest hair, delicately melting into the strands to provide a moisture barrier that lasts for days!\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eUse Me With\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor best results on very dry hair, use as part of our 3-part moisturising system. Apply Honey Rain Juice, then follow up with Triple M Milk or Quench Anti-Breakage Creme, then finally use Natural Hair Whipped Butter for maximum results.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSkin\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOur Whipped BB Butter is also perfect for dry, parched skin. 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Apply to damp or dry hair from roots to ends. Focus on the driest areas. Can be used alone or layered under your favourite butter or cream.\u003c\/p\u003e","brand":"Root2tip","offers":[{"title":"Default Title","offer_id":41934028538021,"sku":"TM01","price":23.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/6793\/8876\/files\/email_3_2_ccdafd8d-0dc6-46b3-8820-4b9ab30e77d0.png?v=1752693264"},{"product_id":"original-honey-rain-detangle-hair-juice","title":"Root2Tip Honey Rain Juice — Leave-In Conditioner \u0026 Detangler for Afro \u0026 Curly Hair","description":"\u003cp\u003eRated Customer No.1 for over 10 years. The ultimate leave-in conditioner and detangler for dry, frizz-prone afro and curly hair. Just like plants need water - your hair is no different. Honey Rain Juice instantly hydrates, detangles and softens every texture and curl pattern.\u003c\/p\u003e\n\u003cp\u003eInstantly revives the driest of hair and brings it back to life!\u003c\/p\u003e\n\u003cp\u003eWorks on afro, curly, coily, wavy, straight, relaxed, grey and coloured hair\u003c\/p\u003e\n\u003cp\u003e. Sulphate-free. Plant-powered. Handmade in London.\u003c\/p\u003e","brand":"Root2tip","offers":[{"title":"Default Title","offer_id":7583540674620,"sku":"HRJ01","price":19.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/6793\/8876\/files\/r2t202112-1_1_533x_9a9d0d39-fde3-4c42-a323-a44b7b34215b.png?v=1767899132"},{"product_id":"dry-scalp-hair-growth-oil-grow-it-long-hydration-serum","title":"Root2Tip Grow It Long Sulfur Scalp Serum — Hair Growth Treatment for Dry Itchy Scalps","description":"\u003cp\u003eClinically inspired scalp support combining ancient wisdom with modern science. Elemental sulphur and rich botanical oils work together to soothe dry, itchy scalps, reduce flaking and create the optimal environment for hair growth. Suitable for alopecia, dandruff, seborrhoeic dermatitis, eczema, psoriasis and general slow hair growth on afro, curly and natural hair. 100% vegan. Plant-powered. Handmade in London.\u003c\/p\u003e\n\u003ch3\u003eWhat Am I?\u003c\/h3\u003e\n\u003cp\u003eThis serum is a powerful fusion of \u003cstrong\u003eancient wisdom and modern science\u003c\/strong\u003e. 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Apply a small amount directly to the scalp using the nozzle tip. Massage gently to stimulate circulation. Leave in overnight or for a few hours, then cleanse as usual.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e100ml | 100% Botanical Oils + Elemental Sulphur\u003c\/strong\u003e\u003c\/p\u003e","brand":"Root2tip","offers":[{"title":"Default Title","offer_id":7583553617980,"sku":"GILS011","price":29.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/6793\/8876\/files\/Untitled_800_x_800_px_5_533x_591a39a2-1350-4b69-808b-425225d9328d.png?v=1767899284"},{"product_id":"harvest-hair-growth-pack-1","title":"Root2Tip Harvest Hair Growth Kit — Plant-Based Alopecia \u0026 Thinning Hair Treatment","description":"\u003cp\u003ePlant-based solutions for hair loss, slow hair growth, thinning hairline or crown, itchy flaky scalp and dandruff. Also suitable for slow beard growth. 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Powered by nature and scientifically proven to power up the \u003cem\u003ehair growth matrix\u003c\/em\u003e found in your hair roots. 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Your Hair Is a Plant — and plants need clean soil to thrive. This co-wash conditioner resets your scalp ecosystem without the damage of harsh sulphates. Gently lifts dirt and build-up while adding slip for effortless detangling. Ideal for mid-week washes, protective style maintenance and transitioning hair. Suitable for all afro, curly, coily and natural hair types. 100% vegan. Sulphate-free. Handmade in London.\u003c\/p\u003e\n\u003cp\u003e━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━\u003c\/p\u003e\n\u003cp\u003eTHE PLANT SCIENCE\u003c\/p\u003e\n\u003cp\u003eThink of your scalp like garden soil. You wouldn't blast it with chemicals and expect plants to flourish. You'd gently cleanse while maintaining the beneficial microbiome.\u003c\/p\u003e\n\u003cp\u003eThat's exactly what this cowash does - removes buildup and oils without destroying your scalp's natural protection. It's the growth foundation everything else builds on.\u003c\/p\u003e\n\u003cp\u003e━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━\u003c\/p\u003e\n\u003cp\u003eHOW IT WORKS\u003c\/p\u003e\n\u003cp\u003eMILD ENOUGH FOR DAILY USE\u003cbr\u003eUnlike traditional shampoos that strip, this glycerine and olive oil cleanser is gentle enough to use every day. Your scalp stays balanced, not depleted.\u003c\/p\u003e\n\u003cp\u003eTRIPLE THREAT FORMULA\u003cbr\u003e• Regular cleanse: Apply, detangle, rinse\u003cbr\u003e• Deep treatment: Leave on 15-30 minutes under heat\u003cbr\u003e• Leave-in cream: Don't rinse - seal with Natural Hair Butter on very dry textures\u003c\/p\u003e\n\u003cp\u003eINSTANT SLIP = EASY DETANGLING\u003cbr\u003eThe light formula sinks into strands immediately, coating each curl with moisture and glide. Knots release. Tangles surrender. 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