{"title":"Type 4 hair","description":"\u003ch2\u003eCelebrating Type 4 Hair for Over a Decade\u003c\/h2\u003e\n\u003cp\u003eType 4 hair is the most misunderstood and uncelebrated texture worldwide—but at Root2tip, it's our foundation. For over 10 years, we've been dedicated to creating solutions specifically for your beautiful coils and kinks.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose Our Type 4 Hair Collection?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSCALP1st Formulations\u003c\/strong\u003e – Developed by a cosmetic scientist with type 4 hair who understands your unique needs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven Results\u003c\/strong\u003e – Unlock the beauty in your texture you never knew existed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Care\u003c\/strong\u003e – Nourishing products designed to hydrate, detangle, and define your coils with ease\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom leave-in conditioners to detanglers, every product in this collection is crafted to make caring for type 4 hair simple, effective, and enjoyable.\u003c\/p\u003e","products":[{"product_id":"twist-and-curly-hair-pudding","title":"Root2Tip Twist + Curls Hair Pudding — Styling Gel for Twist-Outs \u0026 Curl Definition","description":"\u003cp\u003eStyling pudding for beautiful twist-outs and defined curls on afro and curly hair. Provides flexible hold, lasting definition and added moisture without crunch, flaking or build-up. Perfect for twist-outs, braid-outs, wash-and-go, finger coils and sleek styles. Suitable for all afro, curly and coily hair types. 100% vegan. Plant-powered. Handmade in London.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Problem\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExtremely DRY — moisture resistant hair, hair that loses moisture fast, coarse hair, frizzy hair, thick hair.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Solution\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eTextured hair needs to be cocooned in moisture to survive the elements. Our butter provides nourishing moisture and protection for very dry hair — hydration is locked in all day!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmoothes\u003c\/li\u003e\n\u003cli\u003eSoftens\u003c\/li\u003e\n\u003cli\u003eDefines Texture\u003c\/li\u003e\n\u003cli\u003eSeals + Locks Moisture\u003c\/li\u003e\n\u003cli\u003eHydrates + Nourishes\u003c\/li\u003e\n\u003cli\u003eAdds Shine\u003c\/li\u003e\n\u003cli\u003eLocks in Moisture for Braiding\u003c\/li\u003e\n\u003cli\u003eJuicy Twists + Twist Outs\u003c\/li\u003e\n\u003cli\u003eHolds Curls\u003c\/li\u003e\n\u003cli\u003ePrevents Breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eFor Styling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eTwist + Curls Hair Pudding works like a soft gel. It will smooth, hold, silken and define naturally curly hair types. 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Apply Honey Rain Juice, then follow up with Triple M Milk, then finally use Twist + Curls Pudding to aid with styling, defining curls, or setting braid\/twist-outs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize: 200ml\u003c\/strong\u003e\u003c\/p\u003e","brand":"Root2tip","offers":[{"title":"Default Title","offer_id":7581279748156,"sku":"TNCP01","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/6793\/8876\/products\/Untitleddesign_18.png?v=1637884956"},{"product_id":"100-vegan-natural-hair-butter-whipped-beauty-butter","title":"Root2Tip Whipped Natural Hair Butter — Multi-Use Vegan Butter for Afro \u0026 Curly Hair","description":"\u003cp\u003eWhipped, vegan natural hair butter — luxuriously soft and deeply nourishing. Multi-use formula works as a hair butter for dry afro and curly hair, a lip balm substitute for chapped lips, and a skin moisturiser for dry patches. 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Handmade in London.\u003c\/p\u003e\n\u003cp\u003eComprising our two best-selling water-based moisturisers, a dry itchy scalp serum and a moisturising beauty butter.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuench My Thirst\u003c\/strong\u003e and \u003cstrong\u003eTriple M: Miracle Moisture Milk.\u003c\/strong\u003e Incredibly rich but instantly hydrating — both can be alternated to ensure your strands stay hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrow-it-long Scalp Serum.\u003c\/strong\u003e The best-seller for a dry itching scalp (and great for thickening hair at the root). Enjoy the tingle on your scalp as this non-greasy oil eliminates dryness and itching.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourish, Hydrate \u0026amp; Shine Me Butter.\u003c\/strong\u003e 100% Natural and whipped with the scent of a citrus sunburst! 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Handmade in London.\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem; height: 10px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 10px;\"\u003e\n\u003ctd style=\"text-align: center; height: 10px;\"\u003e\n\u003ch2\u003e\u003cstrong\u003eTriple-Action Formula\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003eThe Problem\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThirsty hair after a few hours, grey hair or very coarse strands, extremely DRY and distressed hair, breakage, moisture resistant hair, damaged curl pattern, color \u0026amp; heat damaged hair.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTired of hair styling creams that don't deliver on their promises?\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003eThe Solution\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eOur luxurious organic styling cream is fortified with the highest quality natural ingredients, providing unparalleled hydration to your dry and distressed locks. 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Rated NO.1 for over 10 years. Use daily to stop breakage, increase length and detangle FAST!\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Problem\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTangled, knotty, dry hair that is hard to comb lacks moisture making wash and styling days frustrating and time consuming!\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHRJ is the Solution! \u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoftens dry hair👌🏿\u003c\/li\u003e\n\u003cli\u003eAdds slip to ease detangling 😊\u003c\/li\u003e\n\u003cli\u003eReduces detangling time by half! 😁\u003c\/li\u003e\n\u003cli\u003eAdds rapid moisture\u003c\/li\u003e\n\u003cli\u003eNO product build up!\u003c\/li\u003e\n\u003cli\u003eAllows you to part the hair easy\u003c\/li\u003e\n\u003cli\u003eHelps you comb through thick coily hair 😳\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat's Included?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHoney Rain Juice Forever Bottle\u003c\/li\u003e\n\u003cli\u003eHoney Rain Juice Refill Pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWhy Choose Eco-Friendly Refills?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSave on plastic and get more value with our REFILL pouch! 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